I've been getting quite a lot of requests lately to provide presentations on social media, the "how tos" as well as issues around reputation management.

So, I thought I'd share a presentation with readers via SlideShare - thereby giving two examples of using social media - blogging and slide sharing! (of course if you have also come to this post via Twitter, then that's three examples).

This presentation provides a pretty comprehensive overview of social media including what it is, how to decide if it's the right communication option for your offering, stats and facts, the good, the bad and the ugly, platform dichotomy, outreach activities and how to keep safe.

All comments, questions and criticism welcome. Enjoy.