SWOT analyses are often bandied around the office as though they provide all the answers to the business’ greatest dilemmas. In actual fact a SWOT (strengths, weaknesses, opportunities and threats) analysis is as good as useless unless compiled with a few basic principles in mind. Continue Reading..
Search engines can be perplexing beasts, but by following a few key tips for search engine optimisation you can make sure that you maximise your chances of being at the top of their rankings. Continue Reading..
As we outlined in our last post, there are a few best practices that can be followed when writing a case study that mean the difference between creating an effective and engaging article, or a throw away.
Remember to consider these best practices, together with the key sections below, to make sure your case studies are worth the time and effort you put into them. Continue Reading..
I am sure you have had similar experiences to me in reading case studies – often you read the first few paragraphs only to toss the article aside, unable to identify with the issue, see any relevance or interest in the article, or find it nothing more than a company’s hyped up sales pitch.
On the other hand there are those case studies that grab you from the first sentence and draw you in. By the end of the article you have related the situation to your own and are running over potential solutions in your head.
If you are charged with writing case studies, it is obviously pretty important that they fall into the second category or you may not have your job for long! Let’s look at how you can make your case studies more effective. Continue Reading..
Last blog we began dissecting Julius Marcus Cicero’s quote "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".
We have examined the first two components of this: "If you wish to persuade me, you must think my thoughts". Now we need to understand how feeling my feelings and speaking my words can mean the difference between success or failure of your marketing and communication strategy. Continue Reading..
Marcus Julius Cicero once said "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words".
Regardless of whether you like it, marketing and communication is about persuasion, so this quotation is particularly relevant.
Over the next couple of blog posts we’ll examine each component of this quote and what it means for your marketing and communication activities. Continue Reading..
Yes, yes, we haven't posted a blog for some time. As I have said in previous posts, social media represents a time commitment and you have to weight up what else you could be doing with that time (like servicing clients!).
Today's blog post is about testimonials. Testimonials are an excellent way to promote your offering without really doing it yourself. They give you credibility because they are a third-party endorsement. Continue Reading..
With social media playing such a growing role in the marketing and communications mix of many businesses, it's surprising how few people take a few extra steps to optimise their PDF documents for social media.
You may ask "why bother?". Well, the reason is to increase your readership (and thereby increase exposure to your brand or message).
Regardless of what your document is, for example: Research findings, a white paper, brochure, case study or best practice guide, ensuring the document is "social media friendly" is quick and painless and can prove useful. Continue Reading..
In recent posts we've covered what you should consider before jumping on the social media bandwagon in a business to business context. If you’ve decided to take the leap into social media and have worked through a proper strategy and approach then here are a few tips that may help you soar. Continue Reading..
In our previous post we discussed the pros and cons of social media in your business-to-business engagement and marketing plan.
If your organisation considers that the pros outweigh the cons, it’s still not a good idea to jump straight on the bandwagon and start furiously posting or tweeting information.
Given the time and monetary commitment you’re going to make, it makes sense to spend some time planning your approach first. Work out what your purpose in social media is, who are you trying to appeal to and what you will focus on. Build a strategy and plan, then jump on the bandwagon. Continue Reading..
