The global market leader for fast food recently shared its view on social media marketing. The presentation made its way onto Slideshare. Even though this is business-to-consumer, it makes for interesting viewing.
What makes this presentation interesting is the second-last slide - McDonald's key learnings from social media. Regardless of the market you are in, they are all relevant points to consider in any social media strategy and reiterate aspects of our recent post: To social media or not to social media. Continue Reading..
