Today marked a major milestone for Schuster Consulting Group and the beef industry - with the launch of the new Pasturefed Cattle Assurance System (PCAS) and the Certified Pasturefed brand.

We've been working with Cattle Council of Australia and Meat & Livestock Australia for the last two years in the development of the program, which underpins grassfed production method claims.

The program has been in the pipeline for quite some time, stemming from a recommendation from AgForce back almost six years ago. Developing a certification program has seen a number of challenges arise but with extensive consultation among producers, processors, retailers, wholesalers, industry bodies and export market representatives, PCAS as it stands offers Australian beef cattle producers a number of opportunities, including a 20 cent per kilogram premium.

Schuster Consulting under took a number of activites including Standards development, piloting, development of auditor guidance and auditor training as well as processor, retailer and producer engagement. Visit the Certified Pasturefed website.